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The Power of Instagram SEO

Instagram SEO is a process of optimizing your Instagram profile & posts' content and profile content so that it ranks higher in the Instagram search results & suggested content feeds. Doing this effectively will result in more visibility, more followers & more engagement. Sounds like everything you want for your profile and more, right?


So how do you optimize your Instagram SEO to ensure you pop up on search engine results?


Fortunately, Instagram is open about the signals it uses to rank search results. See HERE what we mean.


Here’s how it determines what someone sees when they use the Instagram search bar...


Search text

It’s no surprise that what someone types in the search bar is the most important signal to search. Based on the search terms, Instagram looks for relevant usernames, bios, captions, hashtags, and locations.


What this means for brands: You need to understand what search terms people use to look for content like yours. Google Analytics, Analytical Insight programs, and other social monitoring tools can help give you insight into what terms people use to search for your business.


User activity

This includes hashtags and accounts the user has followed and interacted with, and which posts they’ve viewed in the past. Accounts and hashtags the user interacts with rank higher than those they don’t.


Popularity signals

Content that’s already popular is most likely to rank high in the search results. Instagram determines popularity using signals like the number of clicks, likes, shares and follows for an account, hashtag, or place.


What this means for brands: Post at the right time to spark engagement right away. That early engagement signals popularity and gives your content a search boost while it’s still relevant and fresh. We can help with customized best time to publish recommendations.


Looking for insight and 1:1 Social Media Platform Audits to help your SEO? Click HERE

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