How to Make Great Instagram Ads: The Complete 2023 Guide

Instagram has over 1 billion active users, making it one of the most popular social media platforms. It is an excellent platform for businesses looking to reach a large audience. With Instagram ads, you can reach potential customers based on demographics, interests, behaviors, and more. In this article, we will cover everything you need to know about creating great Instagram ads.

Table of Contents -

What are Instagram Ads?

Types of Instagram Ads

Instagram Ad Specs

How Much Do Instagram Ads Cost?

How to Set Up an Instagram Ad Campaign?

5 Instagram Ads Examples

What are Instagram Ads?

Instagram ads are sponsored posts that appear in a user's Instagram feed or Stories. They are created using the Facebook Ads Manager, which allows you to target specific audiences based on demographics, interests, behaviors, and more. Instagram ads can be used to increase brand awareness, drive traffic to your website, and promote specific products or services.

Types of Instagram Ads

There are several types of Instagram ads you can create, including:

• Photo ads: These ads feature a single image and can include a call-to-action button.

• Video ads: These ads feature a video and can include a call-to-action button.

• Carousel ads: These ads allow you to showcase multiple images or videos in a single ad.

• Collection ads: These ads allow users to browse multiple products in a single ad.

Instagram Ad Specs

When creating Instagram ads, it is important to follow the ad specs to ensure your ad looks great on all devices. Here are the current ad specs:

• Photo ads: 1080 x 1080 pixels

• Video ads: 1080 x 1080 pixels, up to 60 seconds

• Carousel ads: 1080 x 1080 pixels, 2-10 cards

• Collection ads: 1200 x 628 pixels

How Much Do Instagram Ads Cost?

The cost of Instagram ads varies based on several factors, including your target audience, ad placement, and ad format. The average cost per click for Instagram ads is $0.50 to $1.00. However, you can set a budget for your ad campaign to ensure you stay within your budget.

How to Set Up an Instagram Ad Campaign?

To create an Instagram ad campaign, follow these steps:

• Set your ad objective: What do you want your ad to achieve?

• Define your target audience: Who do you want to see your ad?

• Choose your ad format: What type of ad do you want to create?

• Set your budget: How much do you want to spend on your ad campaign?

• Create your ad: Design your ad and add your copy.

• Choose your ad placement: Where do you want your ad to appear?

• Launch your ad campaign: Review your ad and launch your campaign.

5 Instagram Ads Examples

• Airbnb: This ad features a stunning photo of an Airbnb rental, with a call-to-action button to learn more.

• Casper: This ad features a video showcasing the benefits of their mattress, with a call-to-action button to shop now.

• Nike: This ad features a video of a Nike athlete, with a call-to-action button to shop now.

• Headspace: This ad features a carousel of images promoting their meditation app, with a call-to-action button to download the app.

• HelloFresh: This ad features a collection of images promoting their meal kit delivery service, with a call-to-action button to order now.